Blip.tv announced some huge partnerships with some big name brands at a press conference in Manhattan Tuesday morning. These deals will give small content creators a way to distribute videos to a larger, couch-based audience. The same deals give these larger video distributors a new source of content from Blip.tv’s community of video creators.
In between these relationships is Blip, which takes 50 percent of ad revenue from its users videos in return for providing strong content management tools, detailed data about how their videos are performing, the ability to batch-edit files across multiple sites, and a small ad sales force tasked with getting advertisers.
Blip co-founder and CEO Mike Hudack told Wired.com that the company currently pays each of its members between $20 and hundreds of thousands of dollars per month; if these relationships succeed in finding a wider audience for those videos, those figures could increase significantly.
As well as giving video creators new options, these deals offer viewers a number of new ways to watch Blip content, whether on the TV or at the computer:
FreeWheel: Blip’s partnership with FreeWheel gives content creators access to that company’s system for determining who gets to sell ads on a given video, figuring out the best choice among the potential ad sellers, serving the ads, and providing all the necessary accounting to help everyone get paid. More ad dollars could flow in because of this.
MediaVest: This top advertising agency will help find brands to advertise on Blip videos.
NBC: Blip will syndicate between 1,000 and 5,000 of its 38,000 shows to NBC, which will air the videos on the local WNBC show New York Nonstop, and possibly other programs.
Roku: The set-top box manufacturer will include a “best of the web” section featuring selected Blip content. Blip videos will be browsable by category, sub-category and “featured videos.”
TiVo: TiVo is also adding Blip content to its broadband-connected devices. TiVo’s vice president of broadband, Tara Maitra, said that a single search box would allow users to access programming from broadcast, cable, YouTube, Blip and NetFlix.
TubeMogul: This company will provide technology for helping Blip’s content creators see exactly when the audience is tuning out of their videos and where their audience lives, among other anonymous usage statistics.
Verizon: Blip will be available on Verizon’s FiOS TV service in one form or another.
Vimeo, YouTube: Video creators distributing through Blip now have checkboxes for distributing their videos to Vimeo and YouTube, with the possibility to share revenue from advertising and edit metadata remotely.
Blip also distributes its members’ content to iTunes, AOL Video, Sony Bravia televisions, and Facebook, depending on which checkboxes they select and, in certain cases, on which services accept their material.